Building a Profound Connection with your Client Around the User’s Needs

Sure, the customer is always right, but for designers, does that mean that the user is always right or that the client who’s paying you is always right? Often times, doing the right thing by your patron puts the user’s needs in the waste basket.

So how do make both happy? How do you deliver a great user experience and keep a happy client? This session will show you how one agency used a process to form stronger relationships with clients so that choosing sides isn’t the only option.

Session Information

Name Victor Bejar Company Blue Acorn