You’re ready to embark on a user research study. Your team has the chance to investigate people’s behaviors around a new offering the company is coming out with. And then – it comes at you. From all directions! The questions. These questions feel opportunistic, as if everyone’s been waiting for a moment to get in front of users. Some of them are useful, but most are not purposeful to the study objectives.
You want to promote user research within the organization, but you know that its value does not come simply from asking everyone’s questions. The value of research comes with having a meaningful scope to truly understand human behavior.
It seems everyone wants a “moment with the user,” and you’ll have to make sense of what comes out. Why does this always happen? If this sounds familiar to you, there is a way out of this situation.
Meena Kothandaraman of twig+fish research practice, collaborated with her colleague Zarla Ludin to address these very situations, and to bring order not only to the research studies that are designed by user researchers, but also create empathy and appreciation for the role the user researcher plays within an organization. Meena will share a simple framework that has helped bring rigor to the research studies twig+fish has designed, and it all starts by organizing the flood of questions that we often get.
The goal is to share this framework, and hopefully have attendees critique it so it fits their work environments.
