Google Tag Manager (GTM) is a thing of beauty, once installed it alleviates the burden on your IT staff and makes it easy for marketers to add additional tracking.
Google Tag Manager works via its own container tag that you place on all your website pages. The container replaces all other manually-coded tags on your site or app, including tags from AdWords and Google Analytics. Once the GTM code has been added to your site, you update, add, and administer additional tags right from the Google Tag Manager interface.
For marketing teams, it is a boon, as it allows marketers to add, edit or remove marketing tags without the intervention of webmasters. This will speed the process from the marketing perspective, as the marketing manager is now empowered to change code in a timely manner.
In this session, you’ll learn the nuts and bolts of GTM, and how to implement it on your site.