Why Did I See that Display Ad?

Most people think of banner ads online like flies at a picnic – distracting and annoying but not worth skipping the picnic over. In reality, over the last several years, a technological revolution is making display or banner ads not the flies at the picnic but the potato chip you were already reaching for but didn’t know it yet.

Learn about the technology and industry behind personalizing digital advertising and what it means for you no matter your role.

Session Information

October 29, 2015 at 10:30 am