2015 Session Detail

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Words that Work: How to Craft Messages that Deliver Capital, Earn Headlines and Build Buzz

Digital entrepreneurs often struggle to clearly and effectively communicate their concepts. Whether it’s a VC pitch, an interview with a reporter or simply writing a decent tweet, many start-ups suffer from confusing and contradictory messaging.

Jon offers 5 powerful rules for discovering the words that work and shares a simple day-to-day plan for putting them to use. Citing examples from emerging start-ups in travel, gaming, retail and more, Jon explains how every start-up leader should create content with these rules in mind:

  1. Start with purpose
  2. Remember that people are interesting (and everything else is not)
  3. Tell a story with a beginning, middle, and end
  4. Listen to your conversation partner
  5. Reduce, re-use and recycle

Jon also explains how to put these principles in action by walking through a day in the life of a busy start-up CEO.

The presentation:

  • Identifies common causes of bad messaging
  • Defines benchmarks for success
  • Delivers concrete, actionable advice that any participant can put into effect immediately

Session Information

October 29, 2015 at 11:30 am

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