A Strategic Research Framework Everyone Can Use
You’re ready to embark on a user research study. Your team has the chance to investigate people’s behaviors, and you find yourself receiving questions from all directions, faster than you can manage. The questions sometimes feel haphazard, opportunistic, and as though everyone has been waiting for a moment to get in front of potential users.
Some of the questions can be meaningful, but many are not related to the study objectives and lead you away from forming a credible research study. You know it is important to promote user research within the organization, and you know there is a credible way to run research, but that goal gets sidelined very often with the needs of the business, and a lack of appreciation for what research can offer, and what it represents.
twig+fish research practice presents a framework and a process for rethinking and redesigning the research study. Having employed the framework successfully many times with clients, twig+fish will walk attendees through the framework, and share how to work towards credible research studies that align all consumers of research on a common goal.
The goal of this framework is to ensure research studies that are crafted for the purpose they must serve, while educating teams to become more empathic consumers of research processes and outcomes.
- Morning session (part 1): 9:00am – 12:15pm
- Break for lunch (not included)
- Afternoon session (part 2): 1:30pm – 4:00pm