The pressure, lack of time and chaotic process we create in often defines what’s possible. Most of the time, as a result we settle for good enough rather than great. But it doesn’t have to be this way. Even in our deadline oriented, give-it-to-me-yesterday grind, it is still possible to find the inspiration that makes what we do fun. All you need is a little visual language.
This session will demonstrate simple creative tactics that will help you turn research into insights and turn insights into a variety of creative business solutions. Though originality can’t come from templates, recipes or formulas, it doesn’t mean that a little structure can’t provide inspiration. Using the words behind the pictures, this session is designed to help you harness the chaos of the creative process to craft words that inspire visual solutions.
Whether you are a designer, art director or freelancer, this whiteboard strategy session will help you with the process of crafting the words that are worth a thousand pictures.
Attendees will learn how to:
- Recognize and craft an insight
- Write a concept