Checking all the boxes in a typical SEO strategy doesn’t always lead to wins. The first path Adam will head down in this session is going over simple ways to grow revenue for a brand, focusing on (surprise!) revenue building activities. The second path is addressing customers who have problems but haven’t found their solution yet.
Identifying these opportunities, testing, and getting budget for those tests will all be discussed. At the end of the session, Adam will connect how growing revenue and providing customer answers overlap and how to properly track those successes.