2016 Session Detail

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Why Do We Need All This Tech? – Building Your Marketing Technology Blueprint

In our always-on, mobile economy, competing for (and getting) consumer attention is harder than it’s ever been. Knowing that nearly all marketing is digital now, having a firm grasp of the standard digital marketing fundamentals is essential. But, in addition to that, it’s equally as critical to understand the various “MarTech” that is powering today’s modern marketing organizations.

In this session, Rivers will be discussing why MarTech is crucial to your strategy, and provide an outline for how you can create a MarTech blueprint that is right for your business. He’ll also cover how to properly vet out new technology, and who your next hire needs to be.

Session Information

October 27, 2016 at 2:15 pm

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