The term ‘storytelling’ has become a buzzword of late. From creative shops to marketers, it seems everyone is a storyteller these days. And the fact is, they’re right. We are all storytellers. But few of us are story builders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it.
October 28, 2016 at 3:50 pm