The Power of Why: Moving Beyond Conversions

Creating a digital experience that compels is more than manipulation, it’s about motivation. It’s the intersection between the passion that drives your brand and the tasks your customers want to accomplish. In this session, we’ll talk about how to convert users around your business goals and how to avoid a “one size fits all” experience through website personalization.

During this session, you’ll learn:

  • How sharing “why you do what you do” can turn leads into an evangelists
  • How to apply the “Core Model” process to discover and align user actions with your business goals
  • The Top 5 Tactics to implementing effective website personalization
  • How the right software and strategy can increase conversions

Session Information

October 27, 2016 at 9:15 am