2016 Session Detail

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The Economy of Content: Why Supply and Demand Should Guide Your Organization’s Content Strategy

How does your business (or your client’s business) stand out from all the noise in the marketplace? How can you command attention from prospects and potential clients? How can establish your brand as an expert in your field?

In this session, we will explore how to use simple economic principles to guide your organization’s content strategy. We will look at Supply, Demand and Value when it comes to your content strategy and how to create a plan for success.

Session Information

October 28, 2016 at 1:00 pm

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