How many times have you been told, you should “get some PR”, or “You should definitely send a press release out to the media”?
But, really, should you? Is your *news* worthy of press release? Do journalists want your press release? Will they read it or will it end up in their spam box or their trash?
If you can’t discriminate between business as usual and news, you’ll never be able to attract earned media attention. Attend this session and you’ll learn what’s the difference between news and not news. You’ll get inside insights into how, when, why and to whom you should share your news.