How to Sell Without Selling: The Art of Business Development

Whether you are a Designer, Copywriter, Creative Director or Marketing Expert, the need to generate new business is a painful reality for many.

Passion for what we do is not enough to magically create revenue for our businesses and for those who tend towards the “sales allergic”, the pressure to attract new clients can paralyze with fear.

In this session you will learn:

  • How to define, own and promote the meaningful value you bring to: clients, colleagues & community
  • How to identify yourself as either a “Center of Influence” or “Thought Leader” and apply these concepts to the effective promotion of your personal brand
  • How to position yourself as a trusted advisor to your clients/referral sources
  • How to translate “Marketing/Creative-ese” into your clients’ “native business tongue” (pitches from creative professionals to non-creative folks)
  • Selling the “Socratic” way

Session Information

October 27, 2017 at 10:30 am