2017 Session Detail

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Your Customers are Irrational and Emotional

We all want to believe we make decisions based on logic and rational thought, but there is compelling evidence that we are swayed mostly by our emotions.

Using neuromarketing principles, savvy brands can create an emotional connection with consumers to increase the chance of a purchase. These principles include using appropriate images, addressing pain points, simplifying offerings, limiting choice, and highlighting scarcity.

Whether you are a marketer or designer, you will walk away with practical applications for your business.

Session Information

October 26, 2017 at 10:00 am

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