Exploring the Branding Process From Initial Ideas to Final Art

Charleston’s ‘brand man’ Gil Shuler will share the process that has developed over decades of working with numerous clients across various industries.

During this session, Gil will share his process for coming up with ideas. He’ll discuss when to fight for work, and when not to fight. He’ll discuss what he’s learned regarding gaining and keeping clients, and important questions one should ask new clients. Expect stories of both good and bad experiences.

Session Information

November 12, 2018 at 2:00 pm