How Content-Driven SEO Can Put You in The Top 5

Daily searches on Google have eclipsed 4 billion; the top five results get 65% of the clicks. Learn how content-driven Search Engine Optimization can put you in the top 5.

In this session we’ll share:

1. Step-by-step, simple guidelines on how we implement content marketing strategies for our clients.
2. 6 actual projects to highlight the key components of an effective SEO content marketing campaign.
3. The results our clients have enjoyed after our content marketing campaigns were implemented.

Skills you’ll take away from the session:

• Keyword Research – Finding “low-competition” queries to target.
• Evaluating Content Tilt – Determining if it fits the brand’s content strategy.
• Analyzing Existing Content – Can we improve upon what exists?
• Content Strategy & Placement – Service Page? Blog? Article? Something else?
• Tracking Rankings – Positions, variations, answer boxes.
• Analyzing Results – Website traffic, conversions, sales.

Session Information