Adding video to your content marketing efforts can be an intimidating, but it doesn’t have to be. Through case studies and detailed examples, this session will give you a playbook for creating video in-house and guidance on when (and how) to engage with a partner.
After this session, you’ll be able to:
- Understand how different video formats connect to different marketing objectives and campaign types.
- Produce your own in-house content with minimal effort and maximum impact.
- Collaborate with video experts to tackle larger campaigns that are seamlessly integrated into your strategy