Creatives share three traits. They like doing things their way, they prefer to produce ideas on their own, and they stubbornly go against the grain.
While that sounds like a manager’s nightmare, knowing how to best utilize that skillset will not only make you love your talent, it will make them love doing work for you. Audiences will learn how to…
- set and maintain deadlines that their creatives meet,
- motivate creatives to produce great work, and
- better understand and utilize the creative mindset and skillset.