Out of sight, out of mind. Whether you work for a company or are promoting your own business, if you don’t stay in front of your audience, they will quickly forget you exist. That’s today’s reality and that’s the pain everyone has: potential oblivion.
Content marketing is the cure. But not just any content – it has to be useful, relevant, “bat signal content,” that addresses their pain, solves their problems and draws them to you. In this session, attendees will:
- Learn the most common pain points
- Learn how to identify pain points
- See excellent examples of bat signal content