In today’s data-driven environment, marketers and creatives are continually challenged to generate an ROI for their work. But an obsession with numbers often leads to a vanilla-like dashboard — tracking any and all metrics, regardless of how well they link to overall results.
In this session, we’ll tear down the differences between various categories of marketing metrics, including vanity metrics (Facebook likes/shares) and metrics that marketers seek (leads/conversions/engagement).
Moving beyond vanity numbers, we’ll tackle how to set specific and realistic marketing goals, what to track at various stages of the sales and marketing funnel, and how to make better decisions using the right metrics in your marketing efforts.
Session Information
November 12, 2018 at
1:00 pm
