For 17 years, Amy Lucia has built and developed leading, high performing brands. During her 11-year tenure at Microsoft, Amy established best practices that evolved into global functions, grew businesses from poor performing to record-breaking, excelled in the top 5% of managers in the company and won more than 20 awards—including two-time achievement of the highest award category available to employees worldwide. Amy was also a participant in Microsoft’s exclusive high-potential leadership program, reserved for the top 4% of leaders at the company.
As Vice President of Global Communications for International Justice Mission — a human rights organization that fights slavery, sex trafficking and other violence against the poor—Amy built and led the first cohesive brand, marketing and PR function; contributing to breakthrough revenue and constituent growth, and the largest ever corporate grant to fight slavery. As Chief Marketing Officer & Senior Vice President for World Relief, she positioned the organization for triple-digit growth in private revenue.
A cause-minded philanthropist, Amy now advises select corporate and nonprofit clients who are in the business of “doing good” in the world. Her expertise has been leveraged to build award-winning brands, establish strategic growth plans, define product and go-to-market strategy, build Marketing/PR centers of excellence, establish high profile partnerships, bring four books to market, create a major motion picture and more. She is a writer, and also serves as advisor and publicist for select, high-profile change agents.
Amy will discuss The Five Personas of Masterful Marketers on October 30 for Revolve Conference at Wild Dunes Resort. The conference represents a convergence of extraordinary speakers and practitioners from around the country who will share road-tested insights on how to effectively realize ideas.
This year’s event concentrates on three main tracks, each with a specific focus:
- Design and User Experience
- Business Strategy
Additionally, some sessions will offer an insight into areas planned for the following year – content strategy, leadership, project and operations management.
Attendees can customize their personal agenda by choosing sessions with an aim to improve their craft, fulfill goals, and learn cutting edge trends and best practices in a relatively short time. Revolve Conference will be much more than just another conference; bring your curiosity, your appetite for Southern food and your desire for a good time.