Sophia Voychehovski is a User Experience Designer with a background in product design. She graduated from the Georgia Institute of Technology in 2006 with degrees in Industrial Design and Industrial & Product Design. Sophia then spent almost ten years leading the UX charge at various high profile institutions – CNN, AT&T, Tracfone, Napa Auto Parts, and the Australian Taxation Office to name a few.
In 2014, Sophia was ready for a professional change. Motivated by her convictions about how she wanted to live life, and utilize her expertise, she founded Rewired – a UX studio based in the heart of Midtown Atlanta, GA. Rewired represented a major paradigm shift for Sophia. She went from being an employee to being a business owner; from focusing her talents on big business to concentrating her efforts on startups, social entrepreneurs and non-profits; from having project design dictated to her to having carte blanche.
Sophia shares that being a UX designer defines her. She intimates that she absolutely loves what she does for a living and even if she had a million dollars, she’d still practice as a designer. Sophia indicates that a lot of what she does as a designer is tantamount to the untangling of knots, literally getting inside an idea or a project and straightening it out – rewiring it to best meet the needs of each particular client. As passionate as she is about the way she’s chosen to make a living, it’s understandable that she would have strong feelings about the way design projects should be run with regard to planning and processes.
Sophia cares deeply about many things, and finds ways to incorporate her passions into giving back. She is excited by the prospect of leveraging UX to make the world a more democratic, healthy and intellectual place, and thus makes the time to mentor aspiring UXers. She is convinced that object-oriented UX is the future of web design, so she writes and speaks internationally on the subject. Solving problems is something that gives Sophia a rush, and through Rewired she has had the opportunity to solve some ‘really cool problems’ in her projects. Her projects range in scope from education and technology, to politics (CNN results experience), to working with institutions core to Atlanta such as The History Center and The Woodruff Art Center. Above all, Sophia loves Atlanta, and is thrilled to have a part in making it a better place to apply life skills, via Rewired.
Other Information
This Fall Sophia will travel to the Holy City to explore Object-Oriented UX during her session for Revolve Conference at Sterling Hall.
Revolve Conference embraces, promotes and seeks to foster the interdependence between the Design, Business, and Marketing disciplines. The event features the gathering of disruptive thought leaders, talented speakers and trailblazers from around the country to share road-tested insights over three days.
Attendees can customize their personal agenda by choosing hands-on workshops on October 26, or keynotes and breakout sessions on October 27 & 28 with an aim to improve their craft, collaborate with industry peers, and learn cutting edge trends and best practices in a relatively short time.
