In the fourth installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Cheryl Smithem, Founder and Principal at Charleston PR & Design.
Cheryl is an experienced, senior consultant for many firms who find themselves in a crisis. She has consulted with medical firms in crisis as well as educational institutions undergoing child sex abuse charges. She has guided communications strategy in legal situations where class discrimination was the topic and has helped conduct crisis audits.
The Interview
Cheryl’s Session at Revolve
The Essential PR Basics: Should I Send a Press Release?
About the Marketing Mentor Podcast
The Marketing Mentor Podcast is hosted by Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money. In a friendly conversational setting, interviewees reveal details that you won’t hear anywhere else.
As a result, each episode is a no-fluff chat about the nuts and bolts of what designers, copywriters, photographers and other creatives are doing to grow their business, and get better clients with bigger budgets.
- Website: MarketingMentorPodcast.com
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